REFOREST DIFFERENTLY

ACTIVELY OFFSETTING OUR NEGATIVE EXTERNALITIES

COMMITMENT N°6 - ENVIRONNEMENT



Making a commitment to fighting for the climate means first identifying and then reducing the carbon emissions that our activities generate on a daily basis and determining how we can react.

By voluntarily offsetting its unavoidable CO2 emissions, CEPOVETT financially supports socioeconomic projects to reduce greenhouse gas emissions through collaborative reforestation in France, Africa and Asia.


Madagascar: from a red island to a green one

With 44% of its natural forests lost in 60 years and 150,000 hectares disappearing every year, Madagascar is one of the most alarming cases of deforestation in the tropical world.

To remedy this, the Government of Madagascar has set itself the goal of replanting 60 million trees per year (including acacias, eucalyptus, fruit trees, clove trees and vanilla trees), as such reforesting 400 km2 of the country. Deforestation, mainly due to slash-and-burn cultivation (rainfed rice, maize, peanuts), on the world's 5th largest island endangers endemic species, almost all of which live in Madagascar's forests. The awareness of national authorities is all the more commendable as reforestation is the most effective natural method to tackle global warming, as oceans and forests are the main carbon sinks on Earth. Thanks to this reforestation policy, the red island (referring to the laterite that colours its plateaus) of Madagascar could become a green one in a few years.

  • Max FONTAINE
    "The forest area in Madagascar is decreasing, even though a lot of money has been spent on reforestation since 1960. Today, we wish to revolutionize the way reforestation is carried out in Madagascar. Instead of a lot of unnecessary reforestation, smaller reforestation projects will be carried out with a tangible impact. Our challenge is to find land for our plantations, it's a huge job to convince farmers to reforest their land."
    Founder, Bôndy social company
  • Tantely RALANTONIAINA Epsilon

    "It is our individual and collective responsibility to take action to preserve our island, Madagascar. Today, I am proud to be planting these - Trees of Life - on our family's land, after being given them by the EPSILON company. In a few years, I certainly hope to have grown some nice fruit to share with my family or sell on the market."

    EPSILON Management Controller and tree-planter
  • "As an extension of our 2030 reforestation program, Cepovett is reaffirming its desire to plant near its various industrial activity zones, particularly in Madagascar and now in France. Choosing to plant in a forest in the Rhône-Alpes region is a strong symbol of a mobilisation against global warming in our field, and promotes the preservation of biodiversity."

    Marc JACOUTON
    Director of Sustainable Development and external relations
  • “In Madagascar, the forests are endangered. This urgent situation has led us to step up our involvement through our reforestation programme, which began four years ago, by planting varieties of fruit trees to generate additional income for local communities. The involvement of our staff on this collaborative project has allowed us to play an active role and to stress the importance of protecting the local environment for future generations”.

    Olivier Cua
    General Manager, Epsilon/CEPOVETT

A CSR POLICY

THAT SERVES OUR COMPANY'S OVERALL PERFORMANCE

For many years, CEPOVETT Group has placed sustainable development at the heart of its business strategy, operational processes and systems, underlining a commitment to socially and economically responsible occupational clothing.