At a time when the 6th planetary limit has just been exceeded, the urgent need to produce, buy, sell and work differently has never been greater. This September, awareness of climate change has never been so high, both in society and in the business world. We are now entering a period of acceleration and change in the scale of CSR by SMEs and ETIs in the regions. There is only one credo: better and les
One thing is certain: the majority of companies will not commit to a CSR approach out of conviction, but because it represents a real lever for business, savings, and even new business that we can barely imagine today. Initiated by pioneering SMEs and embodied by enlightened managers, CSR approaches have evolved from voluntary commitments to structured progress and impact measurement, thanks to ambitious long-term commitments. Competitiveness is the key factor driving the use of CSR to enhance an organization's overall performance, particularly under the impetus of its customers and major clients. The managers of small and medium-sized businesses use CSR as a lever for mobilization, through projects that create meaning and value for employees and customers alike. And since the question today is "how" to generate a strategy of positive action, I'm defending the idea of a more radical CSR in small and medium-sized businesses, which have, in their DNA, all the qualities required for a profound transformation. The business model of these companies is compatible with the CSR that has become essential. The circular economy, with its innovative solutions for reusing, repairing and recycling garments, is undeniably an effective and competitive response to the contemporary challenges we are collectively facing: preserving resources, protecting the environment, boosting the economic and industrial development of territories, reducing waste and wastage.
The ecological emergency has given rise to a new battle, one to which France's 3 million small and medium-sized businesses will make their contribution, according to their means: that of the company that protects the planet and regenerates living organisms. This implies a necessary adaptation and transformation to move from the responsible company to the regenerative company. The challenge for business leaders is dizzying. They must invent new business models, sustainably engage their employees and steer their strategy in an increasingly uncertain economic climate, taking into account a world of finite resources. In short: adapt to last. In this respect, CSR and new narratives - more emotional than rational - are helping to accelerate the concrete transformation of companies and our behaviours, by projecting us towards a more sustainable and desirable world.