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Acquisition of the Lafont brand
By joining the CEPOVETT Group, professional clothing specialist LAFONT
, founded in Lyon in 1844, will be able to write a new page in its history. This strong brand, emblematic of a whole generation - the famous overalls worn by Coluche and Sophie Marceau in the 1970s - will regain its position as leader in workwear within the CEPOVETT Group.
General Manager CEPOVETT
"Today we are ready to collectively write a new page in the history of professional clothing with the Lafont brand. Our ambition is to take the workwear market to the next level, from the universally recognized premium segment to the CHR segment, where we intend to shake up the habits of the profession."