The Lafont brand, specializing in premium workwear, pursues its quest for transmitting professional values and excellence by becoming a Michelin Guide global partner. For three years, the brand will be the only firm authorized to embroider the honours and dates on the renowned jackets presented to restaurant chefs selected by the Michelin Guide
Since 2018, Lafont has been increasing its partnerships in the catering and hospitality sector by supporting the COET MOF, the French Confederation of Bakers and Pastry Chefs as well as the French Confederation of Butchers and the French Dessert Championship. The brand also reiterates its core values that it has embraced since its creation in 1844: authenticity of the craft and the excellence of French-style craftsmanship. From stonemasons to car bodyworkers, from cheesemakers to upholsterers and, of course, chefs, Lafont offers these artisans of tradition new forms of expression and strengthens its commitment in the Catering and Hospitality world.