A guide on how to look after occupational clothing
14 February 2019
Novotel: an apron made from recycled clothing
14 February 2019
“Tree of life, sustainable cotton”, 7 years already!
The story began in Mali in 2011, in partnership with cotton cooperatives in the country. Seven years later, the project has begun to yield positive results. “Tree of life, sustainable cotton”, a multi-year voluntary reforestation programme, involves reintroducing the Carapa Procera – an endangered species. This native fruit tree yields an oil extract that can be converted into an organic pesticide, which can be used in switching from traditional to organic agriculture.
In the future, you can look back on how Carapa oil production was made possible by our plantations, whose social, economic and environmental benefits are enjoyed by local communities, including women. As a natural antiseptic, Carapa oil is known in Africa for its medicinal properties and cosmetic applications.
“In Madagascar, the forests are endangered. This urgent situation has led us to step up our involvement through our reforestation programme, which began four years ago, by planting varieties of fruit trees to generate additional income for local communities. The involvement of our staff on this collaborative project has allowed us to play an active role and to stress the importance of protecting the local environment for future generations”.
